Monday, August 1, 2011
Tim Tebow's New Nike Logo
Check out Tim Tebow's new Nike logo. There's a lot going on there: It evokes power and destruction with the imagery of a sword. You can also see a "T" (or "TT"), as well as an "XV" (reflecting his number and marketing company). When viewed as a whole, the religious iconography of a cross is also unmistakable. All in all, a very strong logo treatment, simultaneously simple and layered with visual metaphors. Click that link above to see/buy the T-shirt.
Posted by Dan Shanoff at 5:03 PM