"Man, you gotta feel this shirt."
That's the kicker from Tim Tebow's new TV ad for Jockey -- no, not briefs... undershirts (which, frankly, I burn through constantly and am always looking for quality ones).
So check it out in the link above, and expect the obligatory torrent of reaction to it throughout sports media.
(Meanwhile, Tebow was routed by Jamaal Charles in the first round of the Madden 12 cover bracket, based on fan vote, which was jaw-dropping for me. Next year!)