Thursday, November 11, 2010

Brand Tebow: Still the NFL Jersey King

Before Tim Tebow was drafted into the NFL, I predicted he would lead the league in jersey sales as a rookie -- even if he didn't play a down. People I floated this theory to laughed at me.

In April, he led the league in jersey sales. This wasn't much of a surprise: His jerseys were new, the Broncos fan base (combined with the Gator fan base and Tebow fan base) is rabid.

But it's November, and -- guess what? -- per CNBC's Darren Rovell, Tim Tebow leads the NFL in jersey sales between April and October. As in: For the entire season.

When it comes to "Brand Tebow," every time people say "Tebow can't," he proves he can. Just because it has never been done before doesn't mean it can't be done.

It's that way with jersey sales. It's that way with endorsement deals or shoe sales.

And so when I say that his memoir will not just be a No. 1 New York Times best-seller or the top-selling sports book of the year, but one of the Top 5 top-selling books of the year, period, why not give me/him the benefit of the doubt?

Now, if only Josh McDaniels would get the message....

3 comments:

  1. No doubt, his book will be an all time great.

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  2. I cannot wait to pre-order this book at Amazon.

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  3. YOU CAN PRE ORDER THE BOOK AT BARNES AND NOBLES. THAT'S WHAT I DID AS SOON AS I HEARD ABOUT HIS BOOK.

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