Sunday, August 1, 2010

Tebow Effect: Broncos Set Camp Record

The Denver Broncos had more than 3,100 fans attend today's opening of full training camp, a team record.

I will guarantee that most of the enthusiasm had to do with wanting to see Tim Tebow in person. Why do teams/media/marketers so regularly underestimate the "Tebow Effect?"

Whatever you think the interest will be in your Tebow-related event, double it -- heck, triple it. Assume it will be much, much more than anything you've ever seen.

My only question: After following Tebowmania up close for the past three-plus months, why is Denver sports media so surprised?

(Stat via the Denver Post, but I could have predicted it even before the reporters got to training camp this morning.)

1 comment:

  1. Check out this Denver Broncos blog of today's Training camp