Want one of the best examples yet of the "Tebow Effect?"
From last night's NFL exhibition opener, TV ratings in Denver actually went UP as the game came closer to finishing.
Please consider that for a moment:
An NFL preseason game -- where the starters usually play a quarter before giving way to the 2nd-stringers and, by the 4th quarter, the scrubs -- saw its audience increase.
They weren't tuning in for the scrubs. They were tuning in for Tebow.
Again: More people watched the END of the exhibition game than the start, because of the Tebow Effect.