Tuesday, July 27, 2010

Brand Tebow: New Face of Jockey

Per CNBC's Darren Rovell: Tim Tebow has signed an endorsement deal with Jockey. That puts him head-to-head with Michael Jordan, who markets for Hanes.

Click here for the Jockey corporate announcement. Consider the long lineage of Jockey using athlete endorsers, going back to that famous Jim Palmer effort.

That brings Tebow's major marketing endorsements to: Nike, EA and Jockey. Et tu, Gatorade?

UPDATE: Must-read from Rovell on the topic of Tebow vs. Jordan.


  1. LOL. When I saw this post's headline, my mind instinctively flashed to those old ads of Jim Palmer in his briefs. I don't think that will be happening w/Tebow, though. At least I hope not.

  2. I can't wait to see the part where Tebow convinces Jockey to donate tons of clothes to those in need...

  3. Hmmm...I guess the Nike deal is just shoes.

  4. There are photo session videos to go w/this: