Per CNBC's Darren Rovell: Tim Tebow has signed an endorsement deal with Jockey. That puts him head-to-head with Michael Jordan, who markets for Hanes.
Click here for the Jockey corporate announcement. Consider the long lineage of Jockey using athlete endorsers, going back to that famous Jim Palmer effort.
That brings Tebow's major marketing endorsements to: Nike, EA and Jockey. Et tu, Gatorade?
UPDATE: Must-read from Rovell on the topic of Tebow vs. Jordan.