Today's release of EA Sports' NCAA Football 11 -- featuring Tim Tebow on the cover (something that has been predicted since he was, oh, a freshman at Florida) -- is a quasi-holiday.
For video-gamers, it is a big deal -- there goes the next week/month/year of productivity. For Tebow-watchers, this is his most high-profile marketing moment yet.
Yes, we have known for months that he was going to be on the cover of the game. But to see the game hit the shelves, rows upon rows of Tebow's image on the cover, is another level.
Of course, there isn't a college football fan alive -- certainly none who love college football enough to play it through a video game console -- who doesn't already know all about Tebow.
Still, knowing this was coming for a few years, this feels like a fitting coda to his Florida career: As poster guy for the sport of college football.