Tuesday, June 22, 2010

Brand Tebow: Trading Card Superstar

Today's must-read is a fantastic column by Beckett's Tracy Hackler (writing for ESPN.com), detailing Tim Tebow's relationship with the trading-card industry.

You should read the whole thing, but a couple of things are worth noting:

*His willingness to go above and beyond -- whether for an individual fan or for a card company -- is entirely consistent with everything else you know about him: 100 percent effort always.

*Tebow is a market-mover in the trading-card industry. They were among the first to recognize that and sign Tebow to exclusive deals.

*Tebow gets it: That one extra signature for a kid standing in line is 5 seconds of Tebow's time, but a priceless lifetime possession for the kid.

(We have one Tebow autograph in my house -- I didn't get one from him when we met before the draft. My in-laws saw him at the Outback in Gainesville during his freshman year and got him to sign a menu. Nothing too complicated, although he did sign it "Timmy." It is safely packed away for my kids, for whom my in-laws intended the autograph to go to.)


*There is this one Press Pass card that was making the rounds earlier this spring -- it had Tebow's name, his inscription "06/08 Champs" and "07 Heisman" plus "God Bless." It went for $300 on eBay. At the time, I laughed. Today, I probably wish I had the winning bid. That's a lot of detail on there.

It will be interesting to see what kind of value the cards bring over time. In the meantime, Tebow is on the cover of Beckett's July Football Card Price Guide. And here is a look at the current crop of Tebow cards via Press Pass currently listed on eBay.

2 comments:

  1. Thanks for the link, Dan. That article's great.

    ReplyDelete
  2. He is going to make a boatload of money selling Tim Tebow Jerseys

    ReplyDelete