Of all of Tim Tebow's potential endorsement deals -- Nike, Gatorade -- the most obvious one was that he would be on the cover of EA's NCAA Football 2011. In fact, I predicted it here a year ago, complete with fake cover:
Although Sports Business Journal couches it in terms of "there is talk that he could be close to a deal," this is so obvious that the announcement itself will be a mere formality, whenever it happens. As will the deals with Nike, Gatorade and all the rest.
(Hey: I got to cover to the EA NCAA Football 2010 release event a year ago.... maybe I'll get to go this year and actually ask Tim a question myself.)