"He is the most marketable guy we've ever seen coming out of college."
-- CNBC's Darren Rovell, on the Dan Patrick Show this morning talking about Tim Tebow's marketing potential.
Rovell is right. No college athlete has ever combined the name recognition, installed popularity and built-in sponsorship partnerships like Tebow has. That his role or value in the NFL is still being debated makes it all the more remarkable.
So which traditional sports marketer will be first: EA? Nike? Gatorade?