I am a huge fan (and friend) of CNBC's Darren Rovell -- best sports-busines reporter out there -- but I think he seriously undersells Tim Tebow's marketing potential in this post. Florida-based sponsorships? What: Like local car dealerships and banks?
*Tebow will be EA's cover guy for NCAA Football 2011.
*He will have high-end Nike and Gatorade endorsements by the time we get to the draft.
*He will be sought after by every major sponsor that still wants to be in the athlete-sponsorship game, in a way like no NFL rookie ever -- and, in all of sports, not seen since LeBron.
*His draft position will not reflect his marketing potential, even if he isn't in the 1st round. (He's not slipping past the Jags at No. 10 anyway.)
*Tebow's marketing appeal bears more resemblance to a NASCAR driver than a football player. No one is buying Sony TVs because Peyton Manning is playing Ping-Pong with Justin Timberlake. But NASCAR fans of Jimmie Johnson are going to Lowe's instead of Home Depot.
*To define Tebow's appeal as merely regional or limited by his lack of standing in the NFL defies two things: (1) his emergence as the most popular and talked-about college football player of all time, and (2) his national appeal to the evangelical Christian community.